Here are a few startups that had participated in our 4-week Cohort-based Program- Get Growth ready during April 2021.
A log of what did each startup achieve at the end of the program?
WINAIM
Problem Statement (Where they were)
Based in London with product teams in India, a Compliance Tracking and reporting company had a healthy MRR and had large enterprise clients across UK and UAE. One of the largest Airline companies in the Middle East was their customer. Their technology is being used to serve the largest airline kitchens in the world. The company was bootstrapped and catered to a unique problem across Risk Management, Compliance in Food, Safety, Facility Management, and Healthcare. Their unique ability to use metadata and configurable forms have made them a top vendor in this category.
Experiment (What they agreed to do)
The founder's aspirations had changed over time. They realized that they have a great product, good validation with great logo customers, and credibility of ee outing large scale implementations and usage. Their clients rely on their reporting to ensure day-to-day operations were being run smoothly across different locations.
The company was predominantly Founder Led and Driven from Customer Acquisition to closure. The founder needed to scale and raise money.
Outcomes (What results were achieved)
When the foundership team looked at the company and heard the founder's passion, his "Why", it became evident that this company can grow as the founder had the ability to delegate and grow.
He agreed to work on the basics to redefine his company GTM - Value Proposition, Identify who are their actual customers, Positioning and new messaging for their website.,
With these done, the founder can now successfully hire a sales team and get cracking as the WHY, WHAT, and WHO is now clear to the founder!
All in 30 days work!
Lens&Meds
Problem Statement (Where they were)
A healthcare company is looking to disrupt the marketplace with its new business model of enabling standalone pharmacies to increase its revenue by add additional "In the Box": solutions and services to a pharmacy. A very early-stage company with immense experience in the global pharmaceutical industry. It had been 6 months since they got off the ground and had worked out a model that would potentially scale PAN India and enter global markets.
Experiment (What they agreed to do)
Create the new "In the Box" solutions and onboard partners in the healthcare ecosystem to increase revenue for pharmacies either online or offline. They needed clarity on partner acquisition, partner category identification, and revenue share models to effectively work partnerships.
Outcomes (What results were achieved)
They worked on the Problem solution fit, Value proposition, and Goto Market plans for their initial launch. Within the next 2 weeks, they were able to onboard several partners for Diagnostics and onboard several Pharmacies to launch "On the Spot" Blood tests and increase revenue for the pharmacies. With this clarity, they are on their path to scale up post lockdown.
Udhaar-OfferXP
Problem Statement (Where they were)
2nd-time entrepreneur into digital lending, looking to create a new product in a massive category of FMCG brand rewards and redemption. The problem and his solutions were clear to the founder but were unable to translate them into meaningful tangible outcomes. The product was being built as the program started. There was a lot of confusion on the different problem statements to focus on, which ones to launch first etc.
Experiment (What they agreed to do)
Foundershiop team worked with the founder to break down his problem statement, create a hypothesis of his ideas, and enabled him to focus on key value proposition and GTM Plans for the 1st phase of the launch
Outcomes (What results were achieved)
At the end of the program, he had clarity on the Problem Definition, Value proposition of his solution, Target Market, and initial launch plans. This helped to get his PITCH DECK story right for his first round of talks with seed-stage investors.
BioMall
Problem Statement (Where they were)
Imagine solving cross-border commerce on specialty chemicals and lab equipment!
The founder has deep knowledge of chemicals and lab equipment, and he has been running it for a few years. The company has steady growth and global customers. However, the problem is to find out growth levers as there is a bit of stagnancy in a certain part of the business.
Experiment (What they agreed to do)
We started with existing customer data to find patterns such as repeat, high-value, churn and also based on types of products they have bought. We then coached the founder to do value proposition analysis to how we solve their pain points and jobs-to-be-done needs! We coached the founder to do target market analysis and competitor analysis. We also enabled the founders to focus on the core part of the business and not get distracted by low-value revenue opportunities.
Outcomes (What results were achieved)
At the end of the program, the founder has the clarity to focus on key customers, improving supply chain process and key target makers to grow the business.
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