We have been sharing in public how startups derive excellent outcomes in Foundership's 30-day execution program. We had written about Feb 30-Day Cohort startups here.
Here is Foundership 30-Day Execution Outcome log for a few startups who participated.
A Communications bot company with a global customer base and a good revenue model had hit a growth plateau. They had been experimenting quite for the last 6 months with few outcomes. They agreed to prioritize and solve Trial to paid conversion metrics in the accelerator program, among several other top priorities. They had a fully functional team across all departments with specific responsibilities. During the next 3 weeks, they worked diligently with full disclosure and transparency to share their analysis of current customers and churned customers over the last 24 months. This activity gave a new purpose and alignment within the team and enabled them to take in ideas and inputs from the team in drawing up the root causes of each stage of the customer journey from Trial Sign up to Paid plan conversion or drop out. With our help and support, they arrived at an action plan to implement and make changes to their product, customer success process, and sales process. At the end of the 3 weeks, they had achieved great clarity and direction on where they need to improve and arrive at a prioritized focus list of action items to implement and observe the impact on the Trial to Paid conversion metric.
A very early stage cloud workload management from Singapore was in a spot in their early journey. They were an Antler Backed startup, has raised $150k. It had ~6-8 months runway left. While their cloud platform addressed future cloud workloads with 5 G rollouts, they also had a technology that could support Mid-sized workloads. They had a challenge on not knowing where to focus, how to target and attract the right ICP, and this was the experiment they were willing to focus on during the acceleration with us. Over the next 3 weeks, they diligently worked on Problem Solution Fit, Value Proposition and analyzing their potential ICP. Post this activity, they achieved great clarity and arriving at different ICP and segmenting them. They were then able to arrive solution for each ICP segment. Post this activity, test these results if their ICP would resonate and respond to pilots. By the end of the program, they were on a confident path to achieving traction based on their ICP and value proposition and messaging.
Very niche product with 1000s of beta customers! The team has the challenge of monetizing their innovation. Will the Indian market pay, or should they go to a different industry with paying customers?
The Team decided to experiment on evaluating more use cases and markets.
Based on analysis and market study, the team decided to explore global markets, enhance the product to have more values hence having monetization opportunities.
This young street-smart team is building a fantastic product in a very competitive market. Their problem has been competition, pricing and customer segmentation.
We agreed to review the current customers, benchmark competing products and identify a growth model.
We solved to find the right segment, partnership model to ramp up customer acquisition, and higher pricing for enterprise customers.
The Startup is hustling to build a platform and has 150+ prospects in waitlist mode! However, the Startup is struggling by not having key insights on one or two market segments.
We agreed to do positioning and customer analysis.
We went through complete product analysis, competitor analysis, customer feedback and identify a large market opportunity.
The Startup has an excellent product. However, COVID has impacted the business and hence opening multiple doors, but which one? The founder joined the program to solve finding the right market and fit the product.
The team agreed to analyze existing customer data and feedback to choose the market.
We went through a rapid pace on value proposition analysis, ICP, competitor analysis, existing product analysis to reach a potential large market.
The Startup and Founder have years of experience in storytelling, design, and brand strategy. Being a Solopreneur, his challenge is to scale and automate some part of the business. The founder came to the program with one challenge: Productised services that can be standardized without losing the soul of creativeness! We started from basics to understand his key customers during the four weeks of engagement, which types of creative work the founder can offer as productized services, and analyze emerging scenarios with various platforms /software tools. The detailed planning, analysis and customer survey enabled the founder to venture to offer Productised creative services.
Startups in Foundership’s 30-Day Execution Program in March 2021 Cohort
PS Note: Logos are shown in random order
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